Tracer
Responsible for Art Direction, Brand Strategy/Identity and Print/Digital Design
An AI driven approach for Fix-Right-First-Time Repair
TRACER is a ground-breaking automotive diagnostic tool that guides technicians
through the maze of diagnostic trouble codes (DTCs). TRACER drastically reduces the labor involved in electrical diagnosis and repair during end-of-line, on-line, and dealership testing. It offers a smarter way to eliminate trial-and-error and makes any technician's diagnosis more accurate and efficient.
through the maze of diagnostic trouble codes (DTCs). TRACER drastically reduces the labor involved in electrical diagnosis and repair during end-of-line, on-line, and dealership testing. It offers a smarter way to eliminate trial-and-error and makes any technician's diagnosis more accurate and efficient.
After initial research (automotive technology landscape, customer need, product attributes) concepts were presented to gain interdepartmental alignment and iteration proceeded on the selected direction. Collaborated with designers and copywriters for content, Tracer’s business development team to determine outcomes and positioning, as well the product development team to solidify strategy for implementation and identity. The resulting direction centers on the future of automotive vehicle wiring. TRACER is now in use at automotive facilities across the nation.
