FORD QUICK Reference Guides
Responsible for Art Direction, Strategy and Print/Digital Design
Ford QRGs inform vehicle owners about functions, conveniences and technologies, in a branded format that is more concise than a full manual.
Customer teams provided vehicle branding and market positioning per vehicle, which aided in aligning each deliverable with customer goals. Collaborated with project strategists and copywriters to develop and execute content strategies, as well as CGI artists for vehicle renderings. Design concepts were presented to client marketing teams for approval prior to design production.
Design Lead on corresponding deliverables, including Owner Manuals, Supplemental Owners Guides and Quick Start Guides, as well as translated versions of each for multiple markets. Responsible for approval and proofing of final versions. Physical deliverables were printed, transported and included in thousands of Ford vehicles.
Bronco
Bronco Sport
Expedition
Super Duty
Responsible for Art Direction and design of the Ford Super Duty Quick Reference Guide, Trailer Reverse Guide and Trailer Reverse Guidance Site. Received a Horizon Interactive Silver Award in the Print Brochure Category for the 2017 Ford Trailer Reverse Guide, the first design award for Ford Owners Information.
