Slow Roll
Responsible for Branding, Art Direction, Strategy and Illustration
Slow Roll is a weekly bike ride through Detroit that started with 10 people on bikes and became a massive, global gathering of bike riders and enthusiasts. Crafted visual identity and strategy in both digital and traditional media spaces, while always placing emphasis on community building and the health benefits of cycling. Helped to maintain organic reach for events while growing their digital presence. Soon after, they ended up with 4,000 riders, 10 cities worldwide, a Giant 4-day festival as well as an Apple commercial.
